5 Ways to Win More Aviation Business
Being in the air charter business is a tough gig. You're constantly competing against other businesses for a slice of the pie. But there are some things you can do to give yourself an edge. Here are 5 tips to help you win more business.
Photo by Stas Knop
1. Get involved in your community
Getting involved in your local community is a great way to get your name out there and build relationships with potential customers. sponsor local events that expose your brand to potential customers, enter your business into local and regional awards events, or offer some free flights to local not-for-profit causes. The more you give back to your local community, the more potential customers will remember you when they need aviation services.
2. Make it easy for people to find you
In today's day and age, people rely heavily on the internet to find businesses like yours. Make sure your website is up-to-date and easy to navigate. Invest in search engine optimization (SEO) so that you show up at the top of search results. And make sure your contact information is prominently displayed on your site. This also means having a strong social media presence and consistently posting fresh content. Posting new content regularly helps your website rank higher in search engine results pages, and it also helps keep your brand top of mind for potential customers.
Make sure you are using all of the social media platforms available to you, and experiment with different types of content to see what works best. Some aviation businesses find that video content performs better than written content, while others find that images from your flights work best. Try out a few different things and see what gets the best response from your audience.
3. Offer something unique
What can you offer that no one else can? Maybe it's a niche service, exclusive access to certain products or destinations, or special pricing for certain groups of people. Whatever it is, make sure it's clearly stated on your website and in all of your marketing materials.
4. Build relationships with other businesses
Don't see other businesses in your industry as competition; see them as potential partners. If you find a complementary service such as a tour operator, consider teaming up with them to offer joint packages at discounted rates. You can also refer customers to each other when necessary. Building these relationships will help both of you succeed in the long run.
5. Focus on customer service
Excellent customer service should be the cornerstone of any business, but it's especially important in the air charter industry. Your customers are entrusting you with their safety and schedule, and they need to know that you're going to take care of them every step of the way. From the initial inquiry all the way through booking and travel, always aim to exceed their expectations.
Winning more business is all about differentiating yourself from the competition and making it easy for potential customers to find you. By getting involved in your community, offering something unique, building relationships with other businesses, and focusing on excellent customer service, you'll be well on your way to success!
